Diet Coke

We have a one-a-day Diet Coke habit. As habits go, it is relatively easy to fund and socially acceptable enough that it need not be hidden.

For the past 3-4 months, every one of our daily Diet Cokes has proclaimed on its cap, "1 in 12 wins free Coke!" And the inside of every lid, where the token entitling the drinker to a free Coke product promises to live, has greeted us, "Drink Coke. Play Again."

So to all the people who have won a free Coke for every 11 I bought and paid for, You're welcome.