Synergy
Paradigm shift. Web 2.0. Buzzword, buzzword, buzzword. MBAs generally annoy us, but they do make money, and money isn't annoying when you have it. Josh Kaufman's Personal MBA, essentially an annotated reading list of management and business books, caught our eye if just to see a little of how MBA types think the game should be played. It reminded us that skimming all the way through technical writing is usually yields more than reading it linearly, so even if we only take that one idea away from it, it's already done something for us today. From Cool Tools.
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